Data Protection – self-competence

You can deactivate personalized ads directly from Google using the link
https://adssettings.google.com. This setting will only remain in effect until you delete
your cookies. Instructions for deactivating personalized advertising on mobile devices
can be found here: https://support.google.com/adsense/troubleshooter/1631343.

You can deactivate the personalized ads of third parties who participate in the
advertising self-regulation initiative “About Ads” via the link https://optout.aboutads.info
for US sites or for EU sites at
http://www.youronlinechoices.com/de/praferenzmanagement/, although this setting will only last until you delete all your cookies;

You can prevent cookies by selecting the “do not accept cookies” setting on your
browser, which also includes third-party cookies;

You can deactivate conversion tracking directly from Google using the link
https://adssettings.google.com, although this setting will only remain in effect until you delete your cookies.

You can permanently deactivate cookies using a browser plug-in for Chrome, Firefox, or Internet Explorer at https://support.google.com/ads/answer/7395996. This
deactivation may result in you no longer being able to fully use all of our website’s features.
For more information, please see Google’s privacy policy at
https://policies.google.com/privacy?hl=de&gl=de and
https://services.google.com/sitestats/de.html.
Facebook Custom Audiences. We use the “Custom Audiences” remarketing function on our website from Facebook
Inc., 1 Hacker Way, Menlo Park, CA 94025, USA or, if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
Data categories and description of data processing: IP address, cookie ID, localization information. If you visit the social network Facebook or other websites that use this remarketing function, you may be shown interest-based advertisements („Facebook ads“). We use the remarketing function to optimize and operate our website economically and to show you advertising that interests you and thus make our website more user-friendly. When you visit our website, your browser establishes a connection to the Facebook servers. However, Facebook receives the information that you have viewed or clicked on a corresponding ad. If you are logged in to Facebook at the time, Facebook can assign this information to your account. Regarding processing by Facebook, please read Facebook’s privacy policy at
https://www.facebook.com/policy.php. Specific information and details about the Facebook pixel and how it works can be found in the Facebook help section:
https://www.facebook.com/business/help/651294705016616.
Purpose of processing: Display of personalized advertising, measurement and
evaluation of advertising, billing of advertising, analysis of viewing behavior.
Legal basis: If you have given your consent to the processing of your personal data using „Custom Audiences“ from a third-party provider („opt-in“), then Art. 6 (1) (a) GDPR serves as the legal basis. The legal basis is also our legitimate interest in data processing pursuant to Art. 6 (1) (f) GDPR, which also lies in the above-mentioned purposes.
Storage period: Facebook gives us access to it for 180 days.
Data transfer/recipient category: Facebook Ireland
Opt-out option: The “Facebook Custom Audiences” function can be deactivated here [Enter Facebook Pixel Opt-Out Link on your website] for non-logged-in users and at this link for logged-in users: https://www.facebook.com/settings/?tab=ads#.
YouTube-Videos
We have integrated YouTube videos from youtube.com into our website using the embedded function, so that they can be accessed directly from our website. YouTube is owned by Google Ireland Limited, registration number: 368047, Gordon House, Barrow Street, Dublin 4, Ireland.
Data category and description of data processing: Usage data (e.g., website accessed, content, and access times). We have embedded the videos in so-called „extended privacy mode,“ without using cookies to record usage behavior in order to personalize video playback. Instead, the video recommendations are based on the currently playing video. Videos played in extended privacy mode in an embedded player do not affect which videos are recommended to you on YouTube. By starting a video (clicking on the video), you consent to YouTube tracking the information that you have accessed the corresponding subpage or video on our website and using this data for advertising purposes.
Purpose of processing: Providing a user-friendly service, optimizing and improving our content.
Legal basis: If you have given your consent to the processing of your personal data using „etracker“ from a third-party provider („opt-in“), then Art. 6 (1) (a) GDPR serves as the legal basis. Our legitimate interest in data processing for the purposes set out above pursuant to Art. 6 (1) (f) GDPR also forms the legal basis. For services provided in connection with a contract, tracking and analysis of user behavior is carried out in accordance with Art. 6 (1) (b) GDPR in order to be able to offer optimized services to fulfill the contractual purpose using the information obtained.
Data transfer/recipient category: Third-party providers in the USA. The collected data is transferred to the USA and stored there. This also occurs without a Google user account.
If you are logged into your Google Account, Google can assign the above data to your account. If you do not want this to happen, you must log out of your Google Account.
Google creates user profiles from this data and uses this data for the purposes of advertising, market research, or optimizing its websites.
Storage period: Cookies up to 2 years or until the cookies are deleted by you as the user.
Objection: You have the right to object to the creation of user profiles by Google. Please contact Google directly via the privacy policy below. You can opt out of advertising cookies in your Google Account here:
https://adssettings.google.com/authenticated.
You can find further information about the use of YouTube content in the YouTube
Terms of Use at https://www.youtube.com/t/terms and in the Google Advertising Privacy Policy at https://policies.google.com/technologies/ads.
Use of Google cookies and their advertising technologies, storage duration,
anonymization, location data, functionality, and your rights. Google’s general privacy policy: https://policies.google.com/privacy.
Google ReCAPTCHA
We have integrated the anti-spam function “reCAPTCHA” from “Google” (provider: Google Ireland Limited, registration number: 368047, Gordon House, Barrow Street, Dublin 4, Ireland) on our website.
Data category and description of data processing: Usage data (e.g., website accessed, IP address). By using „reCAPTCHA“ in our forms, we can determine whether the input was made by a machine (robot) or a human. When using this service, your IP address and any other data required for this purpose may be transferred to Google servers in the USA.
Purpose of processing: Prevention of spam and misuse as well as our economic interest in optimizing our website.
Legal basis: If you have given your consent to the processing of your personal data using „reCaptcha“ by a third-party provider („opt-in“), then Art. 6 (1) (a) GDPR serves as the legal basis. The legal basis is also our legitimate interest in data processing for the purposes stated above, in accordance with Art. 6 (1) (f) GDPR.
Data transfer/recipient category: Third party providers in the USA.
Storage period: until the cookies are deleted by you as a user.
For more information about Google ReCAPTCHA, please visit
https://www.google.com/recaptcha/ and Google’s privacy policy at:
https://policies.google.com/privacy.
Google Maps
We have integrated maps from “Google Maps” (provider: Google Ireland Limited,
registration number: 368047, Gordon House, Barrow Street, Dublin 4, Ireland) on our website.
Data category and description of data processing: Usage data (e.g. IP, location, page accessed). With Google Maps we can display the location of addresses and driving directions directly on our website in interactive maps and enable you to use this tool.
When you access our website where Google Maps is integrated, a connection is
established to Google’s servers in the USA. Your IP and location may be transmitted to Google. Google also receives the information that you have accessed the corresponding page. This also happens without a Google user account. If you are logged into your Google account, Google can assign the above data to your account. If you do not want this to happen, you must log out of your Google account. Google creates user profiles from this data and uses this data for the purposes of advertising, market research or optimising its websites.
Purpose of processing: Provision of a user-friendly, economical and optimized website.
Legal basis: If you have given your consent to the processing of your personal data via „Google Maps“ by the third-party provider („opt-in“), then Art. 6 (1) (a) GDPR serves as the legal basis. The legal basis is also our legitimate interest in data processing for the purposes stated above, in accordance with Art. 6 (1) (f) GDPR.
Data transfer/recipient category: Third party providers in the USA.
Storage period: Cookies for up to 6 months or until deleted by you. Otherwise, as soon as they are no longer required for processing purposes.
Right to object and removal: You have the right to object to the creation of user profiles by Google. Please contact Google directly via the privacy policy below. You can opt out of advertising cookies in your Google Account here:
https://adssettings.google.com/authenticated.
For more information about Google’s use of cookies and advertising technologies, storage duration, anonymization, location data, functionality, and your rights, see the Google Maps Terms of Use at https://www.google.com/intl/de_de/help/terms_maps.html
and the Google Advertising Privacy Policy at
https://policies.google.com/technologies/ads. Google’s General Privacy Policy:
https://policies.google.com/privacy.
Presence on social media
We maintain profiles and fan pages on social media. When you use and access our profile on the respective network, the respective privacy policy and terms of use apply.
Data categories and description of data processing: Usage data, contact data, content data, inventory data. Furthermore, user data is generally processed within social networks for market research and advertising purposes. For example, user profiles can be created based on user behavior and the resulting interests of the users. These user profiles can in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of the users. For these purposes,
cookies are generally stored on users‘ computers in which the user behavior and interests are saved. Furthermore, data can also be stored in the user profiles regardless of the devices used by the users (particularly if the users are members of the respective platforms and are logged in to them). For a detailed description of the respective processing methods and the opt-out options, we refer to the privacy policies and information provided by the operators of the respective networks. We would also like to point out that requests for information and the assertion of data subject rights can be most effectively asserted with the providers. Only the providers have access to user data
and can take appropriate action and provide information directly. Should you still need assistance, please contact us.
Purpose of processing: Communication with users connected and registered on the social networks; information and advertising for our products, offers and services; external representation and image management; evaluation and analysis of users and content of our presence in social media.
Legal basis: The legal basis for the processing of personal data is our legitimate interest in the above-mentioned purposes pursuant to Art. 6 (1) (f) GDPR. If you have given us or the controller of the social network consent to the processing of your personal data, the legal basis is Art. 6 (1) (a) GDPR in conjunction with Art. 7 GDPR.
Data transfer/recipient category: Social network.
The data protection information, information options and opt-out options of the
respective networks / service providers can be found here:

Facebook – Service provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland); Website: www.facebook.com; Privacy Policy:
https://www.facebook.com/about/privacy/, Opt-Out:
https://www.facebook.com/settings?tab=ads and http://www.youronlinechoices.com;
Objection: https://www.facebook.com/help/contact/2061665240770586; Agreement on joint processing of personal data on Facebook pages (Art. 26 GDPR):
https://www.facebook.com/legal/terms/page_controller_addendum, Data protection information for Facebook pages:
https://www.facebook.com/legal/terms/information_about_page_insights_data. We are jointly responsible for our fan page with Facebook in accordance with Art. 26 GDPR. For this purpose, an agreement called „Information on Page Insights“ was concluded, available at https://www.facebook.com/legal/terms/page_controller_addendum.
According to this agreement, Facebook must observe certain security measures and will also directly fulfill the rights of data subjects. You can therefore contact Facebook directly regarding your rights of access and deletion. However, your rights as a data subject, such as access, deletion, objection, and complaint to the responsible supervisory authority, are not affected. Further information on joint controllership can be found in the „Information on Page Insights Data“ at
https://www.facebook.com/legal/terms/information_about_page_insights_data.

Instagram – Service provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) – Privacy Policy/Opt-Out:
https://help.instagram.com/519522125107875, Objection:
https://help.instagram.com/contact/186020218683230; Agreement on joint processing of personal data on Instagram pages (Art. 26 GDPR):
https://www.facebook.com/legal/terms/page_controller_addendum.

LinkedIn – Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland) – Privacy Policy: https://www.linkedin.com/legal/privacy-policy, Cookie Policy and Opt-Out: https://www.linkedin.com/legal/cookie-policy.
Social-Media-Plug-ins We use social media plug-ins from social networks on our website. We use the so-called „two-click solution“ Shariff from c’t and heise.de: https://www.heise.de/ct/artikel/Shariff-
Social-Media-Buttons-mit-Datenschutz-2467514.html; Service provider: Heise Medien GmbH & Co. KG, Karl-Wiechert-Allee 10, 30625 Hanover, Germany; Privacy Policy:
https://www.heise.de/Datenschutzerklaerung-der-Heise-Medien-GmbH-Co-KG-
4860.html.
Data category and description of data processing: Usage data, content data, inventory data. When you access our website, “Shariff” does not transmit any personal data to the third-party providers of the social plug-ins. Next to the logo or brand of the social network you will find a control that you can click to activate the plug-in. This activation represents your consent in the form that the respective provider of the social network receives the information that you have accessed our website and that your personal data is transmitted to the provider of the plug-in and stored there. These are so-called third-party cookies. According to some providers, such as Facebook and XING, your IP is
immediately anonymized after collection. The plug-in provider saves the data collected about the user as usage profiles. You can revoke your consent at any time by deactivating the control.
Purpose of data processing: Improvement and optimization of our website; increasing our awareness through social networks; possibility of interaction with you and users through social networks; advertising, analysis and/or needs-based design of the website.
Legal basis: The legal basis for the processing of personal data is our legitimate interest in the above purposes pursuant to Art. 6 (1) (f) GDPR. If you have given us or the controller of the social network consent to the processing of your personal data, the legal basis is Art. 6 (1) (a) in conjunction with Art. 7 GDPR. For pre-contractual inquiries or the use of your personal data to fulfill the contract, Art. 6 (1) (b) GDPR is the legal basis.
Data transfer/recipient category: Social network.
Social networks used and objection: Regarding the purpose and scope of data collection and processing, we refer to the respective privacy policies of the social networks. You will also find information about your rights and settings options for protecting your personal data there. You have the right to object to the creation of these user profiles. To exercise these rights, you can contact the respective plug-in provider directly.

Facebook
We have integrated plug-ins from the social network Facebook.com (headquarters in the EU: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) on our website as part of the so-called “two-click solution” from Shariff. You can recognize these by the Facebook logo “f” or the addition “Like”, “Like” or “Share”.
As soon as you deliberately activate the Facebook plug-in, a connection is established from your browser to the Facebook servers. Facebook receives the information, including your IP address, that you have visited our website and transmits this information to Facebook servers in the USA, where it is stored. If you are logged into your Facebook account, Facebook can assign this information to your account. When you use the functions of the plug-in, e.g. pressing the „Like“ button, this information is also transferred from your browser to the Facebook servers in the USA and stored there. It is also displayed on your Facebook profile and, if applicable, on the pages of
your friends.
The purpose and scope of data collection, as well as the further processing and use of the data by Facebook, as well as your rights and settings options for protecting your
privacy, can be found in Facebook’s privacy policy:
https://www.facebook.com/about/privacy/. Data collection when clicking the „Like“ button: https://www.facebook.com/help/186325668085084. You can manage your settings regarding the use of your profile data for advertising purposes on Facebook and object here: https://www.facebook.com/ads/preferences/.
If you log out of Facebook before visiting our website and delete your cookies, no data about your visit to our website will be assigned to your Facebook profile when the plug-in is activated.
Agreement on joint processing of personal data on Facebook pages (Art. 26 GDPR):
https://www.facebook.com/legal/terms/page_controller_addendum, Data protection information for Facebook pages:
https://www.facebook.com/legal/terms/information_about_page_insights_data.
Instagram
We have integrated plug-ins from the social network Instagram (service provider:
Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) on our website as part of the so-called „two-click solution“ from Shariff. You can recognize these by the Instagram logo in the shape of a square camera.
If you intentionally activate the plug-in, a connection will be established from your browser to the Instagram servers. Instagram receives the information, including your IP address, that you have visited our site and transmits the information to Instagram servers in the USA, where this information is stored. If you are logged into your Instagram account, Instagram can assign this information to your account and you can click the Instagram button to share and save the content of our pages on your Instagram account and possibly show it to your friends there. We have no knowledge of the exact
content of the transmitted data, its use or for how long it is stored by Instagram.
If you log out of Instagram before visiting our website and delete your cookies, no data about your visit to our website will be assigned to your profile on Instagram when the plug-in is activated.
You can find further information in Instagram’s privacy policy/opt-out at / Opt-Out:
https://help.instagram.com/519522125107875, objection:
https://help.instagram.com/contact/186020218683230.
Rights of the data subject
Objection or revocation against the processing of your data
To the extent that the processing is based on your consent pursuant to Art. 6 (1) (a)
GDPR, Art. 7 GDPR, you have the right to revoke your consent at any time. This does not affect the legality of the processing carried out on the basis of your consent until the revocation.
If we base the processing of your personal data on the balancing of interests pursuant to Art. 6 (1) (f) GDPR, you can object to the processing. This is the case, in particular, if the processing is not necessary to fulfill a contract with you, which we will explain in the following description of the functions. If you exercise such an objection, we ask you to explain the reasons why we should not process your personal data as we do. If your objection is justified, we will examine the situation and will either stop or adapt the data processing or explain to you our compelling legitimate reasons for continuing the processing.
You can object to the processing of your personal data for advertising and data analysis purposes at any time. You can exercise your right of objection free of charge. You can inform us of your objection to advertising using the following contact details:
Arne Salig Consulting & Training
Zum Friedhof 4
DE-32549 Bad Oeynhausen
Email Address: mail@self-competence.com
Right to information
You have the right to request confirmation from us as to whether personal data
concerning you is being processed. If this is the case, you have the right to information about your personal data stored by us in accordance with Art. 15 GDPR. This includes, in particular, information about the processing purposes, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, and the origin of your data, unless it was collected directly from you.
Right to rectification
You have the right to have incorrect data corrected or correct data completed in
accordance with Art. 16 GDPR.
Right to erasure
You have the right to have your data stored by us deleted in accordance with Art. 17 GDPR, unless statutory or contractual retention periods or other statutory obligations or rights to further storage conflict with this.
Right to restriction
You have the right to request restriction of processing of your personal data if one of the conditions in Art. 18 (1) (a) to (d) GDPR is met:

If you contest the accuracy of the personal data concerning you for a period enabling the controller to verify the accuracy of the personal data;

the processing is unlawful and you oppose the erasure of the personal data and
request the restriction of their use instead;

the controller no longer needs the personal data for the purposes of processing, but you need them to assert, exercise or defend legal claims, or

if you have objected to processing pursuant to Art. 21 (1) GDPR and it has not yet been determined whether the legitimate reasons of the controller outweigh your reasons.
Right to data portability

You have a right to data portability according to Art. 20 GDPR, which means that you can receive the personal data we have stored about you in a structured, common and machine-readable format or you can request that it be transmitted to another controller.
Right to complain
You have the right to lodge a complaint with a supervisory authority. As a rule, you can contact the supervisory authority, in particular in the Member State of your residence, place of work, or place of the alleged infringement.
Data security
To protect all personal data transmitted to us and to ensure that we and our external service providers adhere to data protection regulations, we have taken appropriate technical and organizational security measures. Therefore, among other things, all data
between your browser and our server is transmitted encrypted via a secure SSL
connection.
Date: 04.10.2025